Best CRM Software for Real Estate Agents Under $50/Month

The best affordable CRM options for real estate agents under $50/month are Wise Agent ($49/month), IXACT Contact ($46.75/month), LionDesk ($25/month), and Pipedrive ($15/month). For new agents, HubSpot’s free plan and IXACT Contact’s 6-month free trial for first-year agents offer excellent starting points.

Managing leads, tracking deals, and nurturing client relationships are the backbone of a successful real estate business. But as a real estate agent, you don’t need to break the bank to get a powerful CRM system. The right CRM under $50/month can help you organize contacts, automate follow-ups, and close more deals without the hefty price tag of enterprise solutions.

In this guide, we’ll explore the best CRM software options specifically designed for real estate agents that won’t exceed your budget.

Why Real Estate Agents Need CRM Software

Real estate is a relationship-driven business where timing and follow-up are everything. A CRM helps organize, track, and prioritize leads, ensuring no opportunity slips through the cracks. Here’s what makes CRM essential for real estate:

Lead Management: Real estate clients come from all different sources, so you need a CRM with custom forms and enough integrations to sync lead data from other platforms

Relationship Building: Building strong ties with consumers is key in real estate. A CRM allows agents to nurture leads, stay in touch with clients, track interactions, and provide personalized service

Task Organization: Real estate transactions involve numerous daily activities and deadlines. A CRM helps agents stay organized by scheduling tasks, setting reminders, and tracking progress

Marketing Automation: CRMs can automate outreach efforts such as email campaigns, follow-ups, and drip sequences, saving time and ensuring consistent communication

Top CRM Software Under $50/Month for Real Estate Agents

1. Wise Agent – $49/Month

Best for: Comprehensive all-in-one solution

Wise Agent offers a contract-free Real Estate CRM platform for $49/month with 24/7 support and a 14-day free trial. As one of the first industry-specific CRMs, Wise Agent is widely considered one of the best real estate CRMs in terms of value.

Key Features:

Contact Management: Easy import of contacts from various sources with lead enhancement tool that automatically pulls additional information from public profiles
Marketing Automation: Robust tools for drip campaigns, email marketing, and text message marketing with automated, customizable campaigns
Transaction Management: Transaction management tools from beginning to end with checklists to keep everyone on the same page
Content Library: Extensive library of stock photos and real estate content for text messages, emails, written letters, newsletters, postcards, and flyers
AI Writing Assistant: AI writing assistant to help create content more effectively

Pros:

All-in-one solution with no additional fees for core features
24/7 U.S.-based customer service
Minimal learning curve and intuitive interface
Extensive integrations (70+ apps including MailChimp, DocuSign, Zapier)

Cons:

Mobile app has limited functionality compared to desktop version
Setup process can be time-consuming

2. IXACT Contact – $46.75/Month (Annual Plan)

Best for: New agents and social media integration

IXACT Contact offers their CRM for $46.75 per month on an annual plan with no contract and the ability to cancel anytime. For first-year real estate agents, IXACT Contact offers six months of service for free through their Rookie Agent Program.

Key Features:

Contact Management: Maintain detailed contact profiles and automate follow-ups, ensuring agents stay connected with leads and clients
Social Stream Add-on: Select articles and videos to share across social networks, automating content posting to save time
Automated Marketing: Tools for email marketing, direct mail, and drip campaigns to maintain consistent communication
Lead Management: Track and manage leads from initial contact through conversion
Personalized Agent Roadmap: Set specific real estate goals within the platform, generating a plan with specific tasks and activities

Pros:

6-month free trial for new agents (first year)
5-week free trial for experienced agents
Excellent customer support rated as “top notch”
Social media automation tools included

Cons:

Doesn’t offer audience segmentation for targeted marketing
Website builder is basic

3. LionDesk – $25/Month

Best for: New agents and video marketing

LionDesk offers a CRM Plan for $25/month with features including distribution of up to 7,500 emails, 2,000 text messages, bulk texting, pre-built marketing campaigns, and transaction management.

Key Features:

AI-Powered Lead Assistant: Automates tasks, streamlines workflows, and signals efficient lead follow-ups
Video Email & Texting: One of the few CRM tools with integrated Video Emails and Video Texting for one-on-one conversations or within drip campaigns
Contact Management: User-friendly system allowing easy import from platforms like Gmail with detailed contact cards
Blended Campaigns: Reach out to contacts through different channels – email, text, and video
Marketing Templates: Search a database filled with thousands of emails used by other agents, edit to make them your own

Pros:

Most affordable option with robust features
Easy to use right out of the box with minimal learning curve
Built-in video capabilities (no need for separate Bomb Bomb subscription)
Advanced reporting for campaign optimization

Cons:

Some users report glitches and bugs when updating contact statuses
Expensive add-ons like multi-line dialer ($50-$149/month)
Small typeface on contact pages can be illegible for some users

4. Pipedrive – Starting at $15/Month

Best for: Sales pipeline visualization and customization

Pipedrive’s pricing plans start at $15/user per month, making it one of the most affordable options. While not specifically designed for real estate, its customizable dashboard allows you to set up your workflow in a way that works best for you.

Key Features:

Pipeline Management: Highly visual platform to manage your pipeline without letting leads slip through the cracks
Mobile Apps: Native Android and iOS apps that work without internet connection
Email Marketing: Budget-friendly email marketing tools with customizable templates and segmentation features
Integrations: Giant library of tools, including integrations for lead generation, lead qualifying, nurturing, video meetings, and document management
Customization: Very customizable, making it a good option for real estate agents who have specific needs

Pros:

Most affordable entry point
Excellent pipeline visualization
Strong mobile app functionality
Easy to learn and implement

Cons:

Entry-level plan doesn’t include basic email drip campaigns (need $39/month plan)
Not specifically designed for real estate
May require more customization for real estate-specific workflows

Free and Low-Cost Alternatives

HubSpot CRM – Free

Best for: New agents with no budget

HubSpot enables storing up to 1 million leads for free with its renowned user-friendly interface. The free version has all the features that very small real estate offices need.

Free Plan Features:

Up to 10 active customer lists and 1,000 static lists
Up to three dashboards with 10 reports each
Five email templates and email reply tracking
Up to 200 email notifications a month
Unlimited users and contacts

Paid Plans: Start at $50 per month

HotSheet – Free

Best for: Basic lead organization

HotSheet offers a simple, straightforward user interface for handling up to 1,000 contacts with unlimited follow-ups in the free version.

Features:

Contact and lead management
Task scheduling and reminders
Gmail integration
Agent-to-agent referral feature (small monthly add-on fee)

Features to Look for in Real Estate CRM Under $50

Essential Features

Lead Capture and Management:

Custom forms and integrations to sync lead data from various platforms
Lead scoring and prioritization
Import capabilities from multiple sources

Communication Tools:

Integrate calls, texts, emails, and social media messages in one place
Automated drip campaigns
Email and SMS marketing tools

Property Management:

MLS integration
Property matching to clients
Listing management tools

Transaction Management:

Deal tracking and pipeline management
Task and deadline management
Document storage and sharing

Reporting and Analytics:

Data-driven reports based on historical sales to understand team performance and client behavior
Lead source tracking
ROI measurement

Advanced Features (Nice to Have)

AI-Powered Assistance:

AI tools for communicating, following up, delegating, summarizing client calls, and automating tasks
Lead scoring and qualification
Predictive analytics

Mobile Capabilities:

Native mobile apps
Offline functionality
Mobile-optimized interfaces

Integration Capabilities:

MLS systems
Email marketing platforms
Social media tools
Document management systems

Pricing Comparison Summary

CRM	Monthly Cost	Best For	Key Strength
LionDesk	$25	New agents, video marketing	Most affordable with video features
Pipedrive	$15	Pipeline visualization	Best value for general CRM features
IXACT Contact	$46.75 (annual)	New agents, social media	6-month free trial for new agents
Wise Agent	$49	All-in-one solution	Most comprehensive real estate features
HubSpot	Free	Startups, no budget	Unlimited contacts and users

How to Choose the Right CRM for Your Budget

For Brand New Agents (Under $1,000 monthly income):

Start with: HubSpot Free or IXACT Contact (6-month free trial)
Upgrade to: LionDesk ($25/month) when you start closing deals

For Established Agents ($1,000-$5,000 monthly income):

Recommended: LionDesk ($25/month) or Pipedrive ($15/month)
Consider: IXACT Contact for social media tools

For Top Producers ($5,000+ monthly income):

Recommended: Wise Agent ($49/month) for comprehensive features
Alternative: LionDesk Premier plan for advanced automation

Implementation Tips for Real Estate CRMs

Getting Started

Import Your Existing Contacts: Most CRMs allow easy import from platforms like Gmail
Set Up Lead Sources: Configure tracking for Zillow, Realtor.com, and other lead sources
Create Email Templates: Develop templates for common scenarios (welcome, follow-up, listing updates)
Establish Workflows: Set up automated sequences for different lead types

Best Practices

Maintain Clean Data: Regularly update contact information and remove duplicates
Use Tags and Segments: Classify leads using tags for easy categorization based on interest and location
Monitor Performance: Track open rates, response rates, and conversion metrics
Train Your Team: Ensure all team members know how to use the system effectively

Common Mistakes to Avoid

Over-Complicating Your Setup

Start with essential features and add complexity gradually
Don’t try to use every feature immediately
Focus on consistency over sophistication

Neglecting Data Quality

Regularly clean and update your contact database
Avoid importing unverified or purchased lists
Maintain consistent naming conventions

Ignoring Mobile Usage

Ensure your CRM has good mobile functionality since you’ll often need to access it while driving
Test mobile apps before committing to a platform
Consider offline capabilities for areas with poor connectivity

ROI Expectations for CRM Investment

Typical Returns

Increased Lead Conversion: IXACT Contact users report business increases of over 100%
Additional Income: Users report making between $50k and $75k more per year
Time Savings: Automation can save 5-10 hours per week on follow-up tasks
Better Client Relationships: Systematic follow-up leads to more referrals

Break-Even Timeline

Most agents see ROI within 3-6 months of implementing a CRM system, especially when they:

Consistently use automated follow-up campaigns
Properly segment and nurture their database
Track and optimize their lead sources

The Bottom Line

While real estate CRM pricing can vary a lot, you’ll find that most great options cost at least $30 per month. However, the options in this guide prove you can get excellent CRM functionality for less.

Our Top Recommendations:

Best Overall Value: LionDesk at $25/month offers the best combination of features and affordability
Most Comprehensive: Wise Agent at $49/month provides the most real estate-specific features
Best for New Agents: IXACT Contact with 6-month free trial, then $46.75/month
Most Affordable: Pipedrive at $15/month for basic CRM needs with excellent customization

Remember, the best CRM for real estate is the one you’ll actually use. Choose a system that fits your current needs and budget, then scale up as your business grows. Most platforms offer free trials, so test several options before making your final decision.

The investment in a quality CRM system will pay for itself through improved organization, better client relationships, and ultimately, more closed deals. Start with any of these affordable options today, and watch your real estate business become more efficient and profitable.

Ready to transform your real estate business? Start with a free trial of any of these CRM systems and experience the difference organized lead management can make.