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Author: Michael Whitner

Michael Whitner writes about the systems, signals, and architecture behind modern SaaS and B2B products. At opt-4, he shares practical insights on telemetry, data pipelines, and building tech that scales without losing clarity.
What Is Net Revenue Retention (NRR)?
  • SaaS

What Is Net Revenue Retention (NRR)?

  • Michael Whitner
  • July 10, 2025
  • 0
What is CAC? – Customer Acquisition Cost – CAC Definition
  • SaaS

What is CAC? – Customer Acquisition Cost – CAC Definition

  • Michael Whitner
  • July 10, 2025
  • 0
Understanding Customer Lifetime Value (LTV) in SaaS – A Guide for Sustainable Growth
  • SaaS

Understanding Customer Lifetime Value (LTV) in SaaS – A Guide for Sustainable Growth

  • Michael Whitner
  • July 10, 2025
  • 0
How to Reduce Customer Churn and Keep Your SaaS Customers Happy
  • SaaS

How to Reduce Customer Churn and Keep Your SaaS Customers Happy

  • Michael Whitner
  • July 10, 2025
  • 0
What Is Monthly Recurring Revenue (MRR)? – The Ultimate Guide for SaaS Businesses
  • SaaS

What Is Monthly Recurring Revenue (MRR)? – The Ultimate Guide for SaaS Businesses

  • Michael Whitner
  • July 10, 2025
  • 0
The Ultimate Guide to SaaS Terms You Should Know
  • SaaS

The Ultimate Guide to SaaS Terms You Should Know

  • Michael Whitner
  • July 10, 2025
  • 0
Best Email Marketing Software for UK Businesses in 2025 – Affordable, GDPR-Compliant, and Effective
  • SaaS

Best Email Marketing Software for UK Businesses in 2025 – Affordable, GDPR-Compliant, and Effective

  • Michael Whitner
  • July 10, 2025
  • 0
Best Invoicing Software for Freelancers UK (2025) – Easy, Compliant & Affordable
  • SaaS

Best Invoicing Software for Freelancers UK (2025) – Easy, Compliant & Affordable

  • Michael Whitner
  • July 10, 2025
  • 0
Best CRM for Small Business UK (2025) – GDPR-Friendly, Affordable and Scalable Solutions
  • B2B

Best CRM for Small Business UK (2025) – GDPR-Friendly, Affordable and Scalable Solutions

  • Michael Whitner
  • July 10, 2025
  • 0

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Hello ! I am author

Michael Whitner

Michael Whitner

Michael Whitner is a technical writer and systems thinker focused on the intersection of product,

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Recent post

Webhook vs API: The Developer’s Decision Framework

Webhook vs API: The Developer’s Decision Framework

  • July 31, 2025
How to Reduce Churn During Your SaaS Free Trial – 9 Proven Tactics

How to Reduce Churn During Your SaaS Free Trial – 9 Proven Tactics

  • July 28, 2025
5 Best Zapier Alternatives for SaaS Startups (Budget-Friendly + Powerful)

5 Best Zapier Alternatives for SaaS Startups (Budget-Friendly + Powerful)

  • July 28, 2025

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Most commented

Webhook vs API: The Developer’s Decision Framework

Webhook vs API: The Developer’s Decision Framework

  • July 31, 2025
Best Invoicing Software for Freelancers UK (2025) – Easy, Compliant & Affordable

Best Invoicing Software for Freelancers UK (2025) – Easy, Compliant & Affordable

  • July 10, 2025
Best Email Marketing Software for UK Businesses in 2025 – Affordable, GDPR-Compliant, and Effective

Best Email Marketing Software for UK Businesses in 2025 – Affordable, GDPR-Compliant, and Effective

  • July 10, 2025

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