Privacy & Cookie Policy
Effective Date: 01/08/2025
Last Updated: 01/08/2025
At Opt-4, we respect your privacy and are committed to protecting your personal data. This Privacy & Cookie Policy explains how we collect, use, and share your information, as well as how we use cookies and other tracking technologies on our website. It also outlines your rights under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
1. Information We Collect
We may collect the following categories of information:
- Personal Information: Name, email address, phone number, billing/shipping address, payment details (via third-party processors)
- Technical Data: IP address, browser type, device information, operating system, referring URLs, and website interaction behavior
- User-Generated Content: Messages, form submissions, reviews, or survey responses
- Cookies and Usage Data (see Cookie Policy below)
2. How We Use Your Information
We use your data to:
- Provide and maintain our services
- Communicate with you
- Process transactions
- Send marketing communications (if consented)
- Improve website functionality and user experience
- Comply with legal obligations
3. Cookies and Tracking Technologies
What Are Cookies?
Cookies are small data files stored on your device when you visit a website. They help improve your experience and allow us to understand how our site is being used.
Types of Cookies We Use:
| Cookie Type | Purpose |
|---|---|
| Essential | Necessary for website functionality (e.g., login, security) |
| Analytics | Understand how visitors interact with the site (e.g., Google Analytics) |
| Marketing | Deliver personalized ads (e.g., Meta Pixel, Google Ads) |
| Preferences | Remember your settings (e.g., language, region) |
Managing Cookies
You can manage your cookie preferences through:
- Our cookie consent banner (shown on first visit)
- Your browser’s settings to block or delete cookies
- Tools like YourAdChoices or [Cookie Settings] (insert link)
We will not place non-essential cookies without your consent (GDPR requirement).
4. Sharing Your Information
We may share data with:
- Third-party service providers (e.g., hosting, analytics, payment processors)
- Advertising partners (e.g., Meta/Facebook, Google)
- Authorities when required by law
We do not sell your personal data.
5. Your Rights
GDPR (EU Residents)
- Right to access, correct, delete, or restrict processing
- Right to object to processing or withdraw consent
- Right to data portability
- Right to lodge a complaint with a supervisory authority
CCPA (California Residents)
- Right to know what data we collect and how it’s used
- Right to request deletion
- Right to opt-out of the sale or sharing of personal data
- Right to non-discrimination
To exercise your rights, contact: contact@opt-4.co.uk
6. Data Retention
We retain your data only as long as necessary for the purposes described, or as required by law.
7. Data Security
We use appropriate technical and organizational security measures to protect your personal information. No method is 100% secure, but we do our best to safeguard your data.
8. Third-Party Services
We may use and integrate services like:
- Google Analytics
- Facebook/Meta Pixel
- Stripe/PayPal
- Mailchimp or other email platforms
These services may collect and process your data under their own privacy policies.
9. International Transfers
If you are accessing our services from outside your country, your data may be transferred and processed in other jurisdictions with appropriate safeguards in place.
10. Children’s Privacy
We do not knowingly collect personal data from children under 16. If we become aware of such collection, we will take steps to delete the information.
11. Changes to This Policy
We may update this Privacy & Cookie Policy periodically. You will be notified of significant changes via our website or by email.
12. Contact Us
If you have questions or requests regarding your personal data, contact:
Email: [insert contact email]
Business Address: [insert business address]
Subject Line: Privacy Request