Our credentials

Opt-4 has followed the development of the GDPR from the outset and has contributed to consultations by the ICO and Government on the impact for businesses. We also assisted in formulating submissions to Government from the Direct Marketing Association, the Advertising Association and FEDMA. As the legislation progressed, Opt-4 provided analysis of the various versions of the GDPR text to clients with a focus on the practical impact for data collection and usage.

In 2016 Opt-4 was selected by the Institute of Direct and Digital Marketing to develop and deliver face to face and online GDPR training. Over 1,000 delegates have attended the courses.

Our consultants have addressed audiences in the UK, Europe and the USA on all aspects of GDPR and other relevant data protection legislation.  In 2014 Opt-4 founded the Data Protection Network which has hosted GDPR briefings and published industry Guidance on the use of Legitimate interests under the GDPR.

We have extensive experience of working with a wide range of clients in providing practical solutions to ensure compliance with both the ePrivacy Directive and GDPR.  We are keeping abreast of developments with the new ePrivacy Regulation.