The Opt-4 Data Protection Dictionary:: Visit the Opt-4 Data Protection Consultancy web site

Consent

Consent is any freely-given, specific and informed indication of wishes by which the Data Subject signifies agreement to personal data being processed. In the direct marketing industry, consent to process is normally achieved by coupling this requirement with opt-out or an opt-in statement, to provide the Data Subject with an opportunity to prevent direct marketing approaches.



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