ConsentConsent is any freely-given, specific and informed indication of wishes by which the Data Subject signifies agreement to personal data being processed. In the direct marketing industry, consent to process is normally achieved by coupling this requirement with opt-out or an opt-in statement, to provide the Data Subject with an opportunity to prevent direct marketing approaches. |
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- Consent
- Cookie
- Data Controller
- Data Processor
- Compliance Officer
- Data Subject
- Eight Principles of Data Protection
- Electronic Mail
- Fair Processing
- Fax Preference Service
- Host Mailing
- List Warranty Register
- Mailing Preference Service
- The Information Commissioner's Office (ICO)
- Opt-in
- Opt-out
- Personal Data
- Privacy Policy
- Safe Harbor
- Sensitive Data
- Soft Opt-in
- Subject Access Request
- Telephone Preference Service
- Third Party