document.write("<strong><a href=\"article.aspx?a=164\">Change of use<\/a><\/strong><br \/>\n<em><\/em><br \/>\nMarketers are full of creative ideas and regularly think up new ways of using the personal data they control. At times this “re-purposing” of data pushes the boundaries of what might be obvious to the data subjects themselves and that&#8217;s where problems arise. <br \/><br \/><strong><a href=\"article.aspx?a=165\">Magazine privacy promises block sale of reader data <\/a><\/strong><br \/>\n<em><\/em><br \/>\nThis month, creditors of a defunct US magazine had reason to regret very strong privacy promises made to readers when the Federal Trade Commission banned sale of the magazine\'s circulation data. <br \/><br \/><strong><a href=\"article.aspx?a=166\">Annual cost of compliance &#163;53m?<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe Ministry of Justice puts the annual cost of compliance with the DPA at &#163;53m. <br>The figure - in an Impact Assessment accompanying the recent consultation on the Data Protection Act - is significantly lower than many would expect. By far the biggest cost is attributed to responding to Subject Access Requests (c&#163;49.9m). <br \/><br \/><strong><a href=\"article.aspx?a=167\">Changes in timeframe (again) for new Directive<\/a><\/strong><br \/>\n<em><\/em><br \/>\nData protection watchers could be forgiven for wondering if the European Commission knows what it is doing when it comes to revising the current Directive.<br>As we reported last month, there was a flurry of activity in early summer with the promise of a first draft of the new Directive by end of 2010. <br \/><br \/><strong><a href=\"article.aspx?a=168\">Overseas News<\/a><\/strong><br \/>\n<em><\/em><br \/>\nGerman telemarketers fined, Blackberry denies data access, Italy stop list imminent and French toast Cookies? <br \/><br \/><strong><a href=\"article.aspx?a=169\">Your chance to meet Opt-4 - Autumn 2010<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEvents at The Institute of Direct Marketing, Blackbaud Europe Relationship Management Conference and the new mediaPro exhibition<br \/><br \/><strong><a href=\"article.aspx?a=157\">“Re-permissioning” top DP concern for direct marketers<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIf Opt-4&#8217;s in-box is anything to go by, legal re-permissioning of legacy data is a major pre-occupation for marketers. Personal data which has been collected without suitable consent – or worse where the consumer&#8217;s choice hasn&#8217;t been adequately recorded – seems to be everywhere. <br \/><br \/><strong><a href=\"article.aspx?a=158\">New ICO Online Code confirms opt-out for cookies<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIn defiance of the prevailing opinion amongst European Regulators, the new ICO Online Code of Practice permits the use of cookies and behavioural advertising under an opt-out rather than an opt-in.<br \/><br \/><strong><a href=\"article.aspx?a=159\">Revision of Data Protection Directive on fast track<\/a><\/strong><br \/>\n<em><\/em><br \/>\nAll of a sudden there is a real urgency to the revision of the European Data Protection Directive on which the UK&#8217;s next DP law will be based. With just a few days notice, the European Commission issued a questionnaire asking stakeholders for their views on everything from profiling, the “right to be forgotten” and compulsory breach notification. <br \/><br \/><strong><a href=\"article.aspx?a=161\">Complaints to ICO up 30% <\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe latest ICO Annual Report shows that data protection complaints have soared by over 30%. 32,714 cases were closed in the year 2009\/10. Queries about data use were also up and the Office dealt with over 200,000 calls, mostly from members of the public concerned about use of their data.<br \/><br \/><strong><a href=\"article.aspx?a=162\">Overseas news<\/a><\/strong><br \/>\n<em><\/em><br \/>\nQueuing behind the Boucher-Stearns Bill (reported here in May) Congress now has the Best Practices Act which also seeks to enhance consumer protection (particularly online) and to allow consumers the right of legal redress for poor data practices. <br><br>Both the Ukraine and Mexico have recently passed new data protection legislation. <br><br>It is 10 years since the European Commission recognised the US “Safe Harbor” principles but criticism of the scheme is building.<br \/><br \/><strong><a href=\"article.aspx?a=163\">Your chance to meet Opt-4 - Autumn 2010<\/a><\/strong><br \/>\n<em><\/em><br \/>\n23rd September - &quot;Data Protection workshop for Digital and Direct Marketers&quot; at The Institute of Direct Marketing in Teddington.<br><br>12th October - “Data protection in the digital space” at the annual Blackbaud Europe Relationship Management Conference.<br \/><br \/><strong><a href=\"article.aspx?a=149\">ICO unveils corporate plan with more enforcement on the cards<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe Information Commissioner&#8217;s Office has unveiled its three year Corporate Plan which shows a determination to use the new penalties it has been given.<br \/><br \/><strong><a href=\"article.aspx?a=151\">Consumers savvy about data – research shows value of clear privacy policies and trust<\/a><\/strong><br \/>\n<em><\/em><br \/>\nFollowing last month&#8217;s Digital study, the first DMA\/FastMAP Data Tracking study provides interesting insight into how consumers behave with their data and what makes them more likely to share their information when asked. <br \/><br \/><strong><a href=\"article.aspx?a=152\">New Data Protection Baron has his work cut out as data breaches top 1,000 <\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe minister responsible for data protection issues in the Ministry of Justice has been named as Lord McNally. His early focus will undoubtedly be on stemming the increasing flow of lost personal data from Government departments and agencies. <br \/><br \/><strong><a href=\"article.aspx?a=153\">Ireland consults on compulsory breach notification<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe “creep” of compulsory breach notification continues with the Irish Data Protection authority publishing a draft code of practice which would mean notification to the commissioner of any loss of over 100 personal records – providing that the data lost was not encrypted or password protected. <br \/><br \/><strong><a href=\"article.aspx?a=155\">Overseas news<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIs Safe Harbor safe? A group of German privacy officers has cast doubt on the efficacy of the US “Safe Harbor” solution for the export of personal data from the EU. <br><br>Opt-out is not sufficient consent for behavioural advertising. The Article 29 Data Protection Working Party has published an opinion clarifying how EU rules apply to online behavioural advertising. <br \/><br \/><strong><a href=\"article.aspx?a=156\">Your chance to meet Opt-4 - June and July<\/a><\/strong><br \/>\n<em><\/em><br \/>\nOpt-4 will be attending the Data Marketing show at Olympia 29th and 30th June. <br><br>Jenny Moseley is running an interactive workshop at the NCVO Conference in London at their Regent&#8217;s Wharf conference facility. <br \/><br \/><strong><a href=\"article.aspx?a=143\">What is the real risk of an ICO fine? <\/a><\/strong><br \/>\n<em><\/em><br \/>\nThere is no doubt that a potential &#163;500,000 fine concentrates the mind when it comes to data protection compliance but what kind of risk of receiving a Monetary Penalty Notice (MPN) are data controllers really running?<br \/><br \/><strong><a href=\"article.aspx?a=144\">Facebook and Google under continued privacy pressure<\/a><\/strong><br \/>\n<em><\/em><br \/>\nBoth Facebook and Google have had a busy time defending their privacy practices recently. As leaders in the online and social networking world they have been singled out by regulators who want them to ensure that their services always have “privacy by design” at heart.<br \/><br \/><strong><a href=\"article.aspx?a=145\">DP Changes possible under Con-Lib coalition<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe new Government has pledged to increase the Information Commissioner&#8217;s powers and roll back the public sector&#8217;s intrusive storage of sensitive personal data. <br \/><br \/><strong><a href=\"article.aspx?a=146\">Research highlights opt-out concerns<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe first Digital Tracking Study conducted by Fast.MAP for the DMA has identified some of the reasons why consumers opt-out of email communications.<br \/><br \/><strong><a href=\"article.aspx?a=147\">Overseas news<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThere has been a great deal of negative response from the US direct marketing industry to a recently introduced draft privacy bill. The US DMA reports that Boucher-Stearns bill would require “covered entities” (all but the smallest commercial data users) to provide privacy notices and an opportunity to opt-out when personal data is collected.<br \/><br \/><strong><a href=\"article.aspx?a=148\">Your chance to meet Opt-4 - July<\/a><\/strong><br \/>\n<em><\/em><br \/>\nMonday 12th July - Jenny Moseley is running an interactive workshop at the NCVO Conference in London at their Regent&#8217;s Wharf conference facility.  <br \/><br \/><strong><a href=\"article.aspx?a=137\">ICO warns politicos to behave in election campaign<\/a><\/strong><br \/>\n<em><\/em><br \/>\nJust weeks after serving an enforcement notice on the Labour Party after it breached the PECR regulations by making half a million illegal unsolicited automated marketing calls, Information Commissioner Chris Graham has warned political parties to stay in line in the run up to the election. <br \/><br \/><strong><a href=\"article.aspx?a=138\">Orange red in the face after common email gaff<\/a><\/strong><br \/>\n<em><\/em><br \/>\nFalling prey to what must be the commonest data protection gaff of all, an employee of mobile phone operator Orange recently released the email addresses of 300 subscribers by forgetting to put them in the “bcc” field when sending out a customer survey.<br \/><br \/><strong><a href=\"article.aspx?a=139\">Will the privacy dividend pay off? <\/a><\/strong><br \/>\n<em><\/em><br \/>\nIn a report published by the ICO, companies are being encouraged to make the most of the “Privacy Dividend” which they can get from taking data protection seriously.  As anyone tasked with compliance will know, getting senior management to focus on Data Protection - and provide the investment needed - can be an issue. Sadly, the report is short on the hard evidence needed to persuade a sceptical Board.<br \/><br \/><strong><a href=\"article.aspx?a=140\">Controller and Processor definitions and new standard clauses<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEuropean data protection regulators have been deliberating on the definitions of a “data controller” and a “data processor” which are increasingly blurred in a world that encompasses cloud computing and significant outsourcing. The Article 29 Working party has produced a new opinion on the definitions and has also adopted a revised set of contractual clauses which allow EU data controllers to export personal data to processors in other countries.<br \/><br \/><strong><a href=\"article.aspx?a=141\">Overseas news<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThere is disagreement between European States about the status of IP addresses under data protection law. <br><br>Are they, or are they not, personal data?<br><br \/><br \/><strong><a href=\"article.aspx?a=142\">Your chance to meet Opt-4 - Summer 2010<\/a><\/strong><br \/>\n<em><\/em><br \/>\nJenny Moseley will be delivering the &quot;Data Protection workshop for Digital and Direct Marketers&quot; at The Institute of Direct Marketing in Teddington. <br \/><br \/><strong><a href=\"article.aspx?a=131\">Half a million new reasons to comply with the DPA<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe Information Commissioner has finally been given the enforcement “teeth” he has lobbied for; the maximum fine for “serious” breaches of the Data Protection Act 1998 will be &#163;500,000 from 6th April 2010.<br \/><br \/><strong><a href=\"article.aspx?a=132\">Online advertising gets regulatory focus<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIn December, Opt-4 heard Chris Graham launch his consultation on a Code of Practice covering online. The code aims to set out clear rules for handling personal information properly and for giving individuals an appropriate level of choice and control. <br \/><br \/><strong><a href=\"article.aspx?a=133\">Cookie law crumbles <\/a><\/strong><br \/>\n<em><\/em><br \/>\nIf the recent amendment to the Telecoms Directive is implemented in the UK, consumers may have to give active consent to the use of cookies after June 2011. <br \/><br \/><strong><a href=\"article.aspx?a=134\">Behavioural targeting not popular with regulators<\/a><\/strong><br \/>\n<em><\/em><br \/>\nReading privacy reports from around the world, it&#8217;s hard to find any Government sources with a good word to say about behavioural targeting. <br \/><br \/><strong><a href=\"article.aspx?a=135\">Overseas news<\/a><\/strong><br \/>\n<em><\/em><br \/>\nMore countries chasing “adequacy” status - Israel and Andorra have joined the small group of countries which are deemed to have “adequate” data protection regimes meaning that European data can be readily exported there. <br><br>Opt-in, opt-out shake it all about - Odd things have happened in two European states with a reputation for tough data protection regimes.<br \/><br \/><strong><a href=\"article.aspx?a=126\">New Commissioner to expose bad practice<\/a><\/strong><br \/>\n<em><\/em><br \/>\nChristopher Graham – who took over the Information Commissioner&#8217;s job in June – knows all about the value of brand and reputation. After all, in his previous job at the Advertising Standards Authority he had very little sanction apart from “naming and shaming” the advertising code breakers. Not surprising then that he plans to extend the impact of the Office&#8217;s enforcement activity by using the potential for reputational damage as one of his weapons. <br \/><br \/><strong><a href=\"article.aspx?a=127\">List businesses at risk from new prison penalties?<\/a><\/strong><br \/>\n<em><\/em><br \/>\nSome list businesses could be at risk if the two year prison sentence for illegal trading in personal data becomes law in April 2010. The Government is consulting on whether custodial penalties for Section 55 offences – where personal data is illegally sold – are appropriate. Strong lobbying from the ICO suggests that custodial sentences will be imposed.  <br \/><br \/><strong><a href=\"article.aspx?a=128\">New research confirms the power of words to drive consent<\/a><\/strong><br \/>\n<em><\/em><br \/>\nRecently published research by DVL Smith backs up Opt-4 findings that companies are not focusing enough attention on opt-out rates. <br \/><br \/><strong><a href=\"article.aspx?a=130\">FEDMA investigating European email landscape <\/a><\/strong><br \/>\n<em><\/em><br \/>\nFEDMA, the Federation of European Direct and Interactive Marketing, has launched the first Pan-European email marketing benchmark study and is offering respondents a free executive summary in return for participation. <br \/><br \/><strong><a href=\"article.aspx?a=120\">Breach notification comes closer<\/a><\/strong><br \/>\n<em><\/em><br \/>\nUnder the revised ePrivacy Directive which will shortly be adopted by the European Parliament it will be mandatory for some organisations to notify data protection authorities and individuals when personal data is compromised and there are likely to be adverse effects. <br \/><br \/><strong><a href=\"article.aspx?a=121\">Adestra report shows increasing confidence about email compliance<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe Adestra\/econsultancy Email Marketing Census for 2009 shows that a large majority of email marketers and their agencies believe that they fully understand the legalities of email marketing.<br \/><br \/><strong><a href=\"article.aspx?a=122\"> Pressure increases online <\/a><\/strong><br \/>\n<em><\/em><br \/>\nAs Facebook settles a $9.5m class action and shuts down its controversial Beacon marketing programme there are two consultations underway in the UK which may lead to further restrictions of online advertising and data collection.<br \/><br \/><strong><a href=\"article.aspx?a=123\">Overseas news<\/a><\/strong><br \/>\n<em><\/em><br \/>\nWill South Africa finally score privacy goal?<br>After nearly nine years in gestation it looks likely that South Africa will have a data protection law by the time it hosts the football World Cup next year.  <br><br>Fight against DNC own goal in Oz<br>The Australian Direct Marketing Association is fiercely opposing the extension of the Do Not Call Register to cover business-to-business telemarketing. <br \/><br \/><strong><a href=\"article.aspx?a=124\">Beware Balls of Kryptonite! <\/a><\/strong><br \/>\n<em><\/em><br \/>\nFor anyone who has ever been tempted to “cut and paste” someone else&#8217;s privacy policy illegally, beware a recent US Federal Trade Commission case against a company which revels in the name “Balls of Kryptonite”. <br \/><br \/><strong><a href=\"article.aspx?a=125\">Your chance to meet Opt-4 - Autumn 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nOpt-4 Autumn public speaking events.<br \/><br \/><strong><a href=\"article.aspx?a=114\">Does privacy pay?<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe ICO&#8217;s announcement that it has decided to produce a report on how to create a business case for investing in proactive privacy protection is music to Opt-4 ears.<br \/><br \/><strong><a href=\"article.aspx?a=115\">Notification fees change on 1st October<\/a><\/strong><br \/>\n<em><\/em><br \/>\nAs a result of an increase in the registration fees for the largest data controllers from 1 October 2009, the ICO hopes to raise in excess of &#163;16m to deal with data protection issues. <br \/><br \/><strong><a href=\"article.aspx?a=116\">ICO Annual Report shows telemarketing complaints still high<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe latest figures from the UK Information Commissioner&#8217;s Office annual report reveal that 20% of the 25,000 complaints received last year were about telephone calls. That&#8217;s 15% more than the complaints about email. <br \/><br \/><strong><a href=\"article.aspx?a=117\">Exceptions may save list industry in Germany<\/a><\/strong><br \/>\n<em><\/em><br \/>\nSince a new opt-in law was passed in Germany last month, commentators and in particular the German list industry have been attempting to de-code the legislation. Some are optimistic that exceptions written into the law – largely as a result of industry lobbying - will allow the continued trading of data for legitimate third party use.<br \/><br \/><strong><a href=\"article.aspx?a=118\">More &quot;Do not call&quot; lists with big fines in Europe<\/a><\/strong><br \/>\n<em><\/em><br \/>\nSpain and the Netherlands are joining the European countries where legally enforceable “Do not call” lists will be mandatory for telemarketers. <br \/><br \/><strong><a href=\"article.aspx?a=113\">BSI launches Data Protection Standard 10012 - June 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nA new standard for Data Protection compliance has been issued by the British Standards Institution which provides an infrastructure for maintaining and improving compliance with the Data Protection Act 1998.<br \/><br \/><strong><a href=\"article.aspx?a=106\">Are you re-permissioning? - June 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nOne of the most frequently asked questions that Opt-4 deals with is how to legally “re-permission” legacy data, which may have been collected previously, without breaching the Act. <br><br>We will be conducting research over the coming months into what works and what doesn&#8217;t and putting together anonymised results to provide a benchmark of the success rates you can expect for this kind of project. <br \/><br \/><strong><a href=\"article.aspx?a=107\">Parting shots from retiring Information Commissioner - June 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nRichard Thomas CBE, who retires as Information Commissioner this month, has used his last public appearances to fire a few parting shots at the establishment. <br \/><br \/><strong><a href=\"article.aspx?a=109\">And finally.....new code of practice on privacy notices - June 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nLiterally in the eleventh hour of his tenure, Richard Thomas has launched a code of practice on privacy notices. <br \/><br \/><strong><a href=\"article.aspx?a=110\">Connectivity hits mobile directory storm - June 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nDespite clearance from the ICO, a media storm greeted the launch of Connectivity&#8217;s 118-800 mobile directory enquiry service this month. <br \/><br \/><strong><a href=\"article.aspx?a=101\">Behavioural targeting row continues - May 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEuropean privacy watchdogs are divided on the legality of the powerful targeting delivered by behavioural advertising and a row has broken out over a leading proponent, Phorm. <br \/><br \/><strong><a href=\"article.aspx?a=102\">Rand Study admits that transfer rules need replacing - May 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nA new report commissioned by the UK Information Commissioner has suggested that Europe&#8217;s international data transfer rules are unrealistic against a backdrop of high-volume, globalised data flows. <br \/><br \/><strong><a href=\"article.aspx?a=103\">When is a breach not a breach? - May 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEurope has moved closer to the compulsory notification of all data breaches with a European Parliament vote. <br \/><br \/><strong><a href=\"article.aspx?a=104\">Google Street View doesn&#8217;t breach DPA says ICO - May 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe Information Commissioner&#8217;s Office has rejected demands from privacy activists to close down Google Street View. <br \/><br \/><strong><a href=\"article.aspx?a=96\">Junk Fax Abuse Halted - March 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe ICO has issued an Enforcement Notice after the Fax Preference Service received numerous complaints from individual and corporate subscribers, who received unsolicited marketing from The Debt Collectors Limited.<br \/><br \/><strong><a href=\"article.aspx?a=100\">Opt-4 research shows publishers don&#8217;t recognise permission threat - May 2009 <\/a><\/strong><br \/>\n<em><\/em><br \/>\nA recent Opt-4 survey amongst publishers shows continuing complacency about opt-outs and the impact they can have on revenue. <br \/><br \/><strong><a href=\"article.aspx?a=97\">Cross selling for third parties in emails - March 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEmail marketers often struggle with the law covering the hosting of email marketing content on behalf of related group companies. The advice from the ICO is pretty clear indicating that individuals have to be asked whether they consent to receiving unsolicited marketing. <br \/><br \/><strong><a href=\"article.aspx?a=94\">European Laws Tighten - March 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThere have been several important changes in European data protection legislation. <br \/><br \/><strong><a href=\"article.aspx?a=95\">Annual Track research reveals increasing data cynicism - March 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe ICO publishes annual research into consumer views about personal data and this year&#8217;s results show a climate of increasing distrust for data controllers. <br \/><br \/><strong><a href=\"article.aspx?a=89\">Does data protection give you the &quot;PIP&quot; - February 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nTo celebrate European Data Protection Day last month (don&#8217;t tell me you missed it!) the Information Commissioner\'s Office...<br \/><br \/><strong><a href=\"article.aspx?a=90\">Coroners and Justice Bill to provide for tiered notification - February 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe Coroners and Justice Bill which amends the Data Protection Act 1998 is progressing through Parliament.  <br \/><br \/><strong><a href=\"article.aspx?a=91\">New man in the ICO hot seat - February 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nChristopher Graham, currently the Director General of the Advertising Standards Authority has been announced by the Ministry of Justice as the probable successor to the current Information Commissioner. <br \/><br \/><strong><a href=\"article.aspx?a=92\">Marketers [still] missing millions through high opt out rates - February 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nPrevious Opt-4 research identified the growth of opt-outs as a major problem for marketers. <br \/><br \/><strong><a href=\"article.aspx?a=88\">On the case - January 2009<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIf you are a data protection commissioner, nirvana might be a place where data protection rules are the same everywhere in the world and the privacy of the individual is guaranteed.<br \/><br \/><strong><a href=\"article.aspx?a=87\">On the case - December 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nWhere do we stand in terms of data protection compliance and the use of our database without permission?<br \/><br \/><strong><a href=\"article.aspx?a=86\">On the case - November 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nTough Data Protection laws have always meant that Germany is not an easy place for direct marketers but things could be about to get a whole lot worse.<br \/><br \/><strong><a href=\"article.aspx?a=85\">On  the case - October 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nAlmost simultaneously on both sides of the Atlantic, changes have been made to the rules covering telemarketing<br \/><br \/><strong><a href=\"article.aspx?a=84\">On the case - September 2008 <\/a><\/strong><br \/>\n<em><\/em><br \/>\nThe UK direct marketing industry is reeling from yet another sideswipe from privacy regulators.<br \/><br \/><strong><a href=\"article.aspx?a=83\">On the case - August 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nMy business is registered in the UK but I am about to set up business in Australia and I&#8217;d like to know what pitfalls might exist once I start to send marketing communications, particularly by email?<br \/><br \/><strong><a href=\"article.aspx?a=82\">On the case - July 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nWhat happens when you find the privacy policy of an acquired company doesn\'t match yours?<br \/><br \/><strong><a href=\"article.aspx?a=77\">Privacy tip: Revealing account information - May 2008<\/a><\/strong><br \/>\n<em>May 2008 <\/em><br \/>\nHow a student, a concerned mother and a professor are relevant to data protection practices. <br \/><br \/><strong><a href=\"article.aspx?a=78\">More consumer caution about personal data - May 2008<\/a><\/strong><br \/>\n<em>May 2008 <\/em><br \/>\nEight out of ten consumers now take greater care in the way they look after their personal information.<br \/><br \/><strong><a href=\"article.aspx?a=79\">CPR puts Spammers at risk of Jail - May 2008<\/a><\/strong><br \/>\n<em>May 2008<\/em><br \/>\nThe law is changing around spamming. <br \/><br \/><strong><a href=\"article.aspx?a=80\">ICO welcomes new fining powers - May 2008<\/a><\/strong><br \/>\n<em>May 2008 <\/em><br \/>\nThe Criminal Justice and Immigration Act has created tough new sanctions for the ICO. <br \/><br \/><strong><a href=\"article.aspx?a=81\">Need for sensible response to data breaches - May 2008<\/a><\/strong><br \/>\n<em>May 2008<\/em><br \/>\nData breaches are on the increase. But what should organisations do if a breach has occurred? <br \/><br \/><strong><a href=\"article.aspx?a=74\">On the case - June 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nWhen does a “special relationship” override privacy rules<br \/><br \/><strong><a href=\"article.aspx?a=75\">On the case - May 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEurope plans revision of e-commerce rules but are they tough enough?<br \/><br \/><strong><a href=\"article.aspx?a=67\">On the case - April 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nI don\'t know where to start to find out if my company is at risk of a data breach and with all the news coverage of what is happening in other companies, I\'m concerned. Can you point me in the right direction?<br \/><br \/><strong><a href=\"article.aspx?a=68\">On the case - March 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nGovernments make laws but it is generally companies which bear the costs of implementing them. The cost to your company of complying with relevant privacy legislation will depend to some degree on where you are reading this column and whether you trade nationally or internationally.<br \/><br \/><strong><a href=\"article.aspx?a=69\">On the case - February 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nEmail permission – what&#8217;s it worth?<br \/><br \/><strong><a href=\"article.aspx?a=70\">On the case - January 2008<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIs it time for data breaches to go public?<br \/><br \/><strong><a href=\"article.aspx?a=65\">On the case - December 2007<\/a><\/strong><br \/>\n<em><\/em><br \/>\nIs Bluetooth broadcasting covered by data protection law?<br \/><br \/><strong><a href=\"article.aspx?a=60\">Tougher powers sought by ICO - February 2008<\/a><\/strong><br \/>\n<em>February 2008 <\/em><br \/>\nThe ICO has issued a paper setting out the case for changes to be made to the Data Protection Act. <br \/><br \/><strong><a href=\"article.aspx?a=61\">Data sharing review continues - February 2008<\/a><\/strong><br \/>\n<em>February 2008<\/em><br \/>\nThe Data Sharing Review was set up at the end of last year by the Prime Minister and consultation runs until this month<br \/><br \/><strong><a href=\"article.aspx?a=62\">PECR Fines for nuisance fax - but not enough - February 2008<\/a><\/strong><br \/>\n<em>February 2008<\/em><br \/>\nThere has been a recent successful prosecution under the Privacy and Electronic Communications Regulations for sending unsolicited marketing faxes. <br \/><br \/><strong><a href=\"article.aspx?a=63\">Big brands make undertakings after data losses - February 2008<\/a><\/strong><br \/>\n<em>February 2008<\/em><br \/>\nSkipton Building Society and Marks &amp; Spencer have both felt the wrath of the ICO in recent weeks after losing personal data held on laptops stolen from staff and agents. <br \/><br \/><strong><a href=\"article.aspx?a=64\">Your chance to meet Opt-4 - February 2008<\/a><\/strong><br \/>\n<em>February 2008<\/em><br \/>\nOpt-4 will be speaking at various events in the following months. These include. <br \/><br \/><strong><a href=\"article.aspx?a=58\">On the case - November 2007<\/a><\/strong><br \/>\n<em>November 2007<\/em><br \/>\nCheap data...is it legal?<br \/><br \/><strong><a href=\"article.aspx?a=30\">Outsourced or out of contol?<\/a><\/strong><br \/>\n<em>October 2007<\/em><br \/>\nRosemary Smith of permission marketing consultancy Opt-4 explores the data protection issues in outsourcing subscription \/ circulation management.<br \/><br \/><strong><a href=\"article.aspx?a=31\">Marketing moves into the age of consent<\/a><\/strong><br \/>\n<em>October 2007<\/em><br \/>\nThe grey areas regarding opt-in and opt-out consent that exist in the Data Protection Act are there to be exploited by unscrupulous firms. So a growing number of businesses are embracing permission-based marketing to create trust with their customers. But is it possible to be opt-in and increase the consenting customer base?<br \/><br \/><strong><a href=\"article.aspx?a=32\">On the case - October 2007<\/a><\/strong><br \/>\n<em>October 2007<\/em><br \/>\nExactly what is covered by the definition of \'personal data\'?<br \/><br \/><strong><a href=\"article.aspx?a=33\">On the case - September 2007<\/a><\/strong><br \/>\n<em>September 2007<\/em><br \/>\nDo data protection breaches really lead to brand damage?<br \/><br \/><strong><a href=\"article.aspx?a=34\">On the case - August 2007<\/a><\/strong><br \/>\n<em>August 2007<\/em><br \/>\nI didn\'t think there were any national data protection laws in the United States covering consumers, so why are companies there getting such huge fines relating to data abuse?<br \/><br \/><strong><a href=\"article.aspx?a=35\">On the case - July 2007<\/a><\/strong><br \/>\n<em>July 2007<\/em><br \/>\nLondon\'s Financial Times called it a retreat; industry pundits were less kind, referring to a \'cave in\' by Google when it bowed to pressure from the Article 29 Working Party (for the second time in four months) to revise its policy on the length of time it keeps information derived from cookies.<br \/><br \/><strong><a href=\"article.aspx?a=36\">On the case - June 2007<\/a><\/strong><br \/>\n<em>June 2007<\/em><br \/>\n\'Do global privacy better\'. That was the message from the UK Information Commissioner, Richard Thomas, when he delivered a keynote speech at the International Association of Privacy Professionals\' Summit in Washington in March.<br \/><br \/><strong><a href=\"article.aspx?a=37\">On the case - May 2007<\/a><\/strong><br \/>\n<em>May 2007<\/em><br \/>\nWho exactly are the \'Data Protection Tsars\'?<br \/><br \/><strong><a href=\"article.aspx?a=38\">On the case - April 2007<\/a><\/strong><br \/>\n<em>April 2007<\/em><br \/>\nMy company publishes free newsletters and has always used the double opt-in procedure, especially since we send emails throughout Europe. We always thought this was best practice but that doesn&#8217;t seem to be the case in Germany. Can you help unravel this for us?<br \/><br \/><strong><a href=\"article.aspx?a=39\">On the case - March 2007<\/a><\/strong><br \/>\n<em>March 2007<\/em><br \/>\nIf Data Protection leglisation is introduced in the USA, what would it look like?<br \/><br \/><strong><a href=\"article.aspx?a=40\">On the case - February 2007<\/a><\/strong><br \/>\n<em>February 2007<\/em><br \/>\nWho is responsible when marketing emails are sent to lists without permission?<br \/><br \/><strong><a href=\"article.aspx?a=41\">On the case - January 2007<\/a><\/strong><br \/>\n<em>January 2007<\/em><br \/>\nWhat are the consent issues for telemarketing?<br \/><br \/><strong><a href=\"article.aspx?a=42\">On the case - December 2006<\/a><\/strong><br \/>\n<em>December 2006<\/em><br \/>\nWhen do privacy rules cover business-to-business data?<br \/><br \/><strong><a href=\"article.aspx?a=43\">On the case - November 2006<\/a><\/strong><br \/>\n<em>November 2006<\/em><br \/>\nCan indiviudals prevent use of their data when it is in the \'public domain\'?<br \/><br \/><strong><a href=\"article.aspx?a=44\">On the case - October 2006<\/a><\/strong><br \/>\n<em>October 2006<\/em><br \/>\nSouth Africa is a major outsourcing centre. What privacy rules do they have?<br \/><br \/><strong><a href=\"article.aspx?a=45\">On the case - September 2006<\/a><\/strong><br \/>\n<em>September 2006<\/em><br \/>\nIs marketing to children permitted under data protection legislation?<br \/><br \/><strong><a href=\"article.aspx?a=46\">On the case - August 2006<\/a><\/strong><br \/>\n<em>August 2006<\/em><br \/>\nIs spam filtering by ISPs a consumer benefit or an infringement of privacy?<br \/><br \/><strong><a href=\"article.aspx?a=47\">On the case - July 2006<\/a><\/strong><br \/>\n<em>July 2006<\/em><br \/>\nIs it true that Eastern Europe has tougher privacy legislation than the rest of Europe?<br \/><br \/><strong><a href=\"article.aspx?a=48\">On the case - June 2006<\/a><\/strong><br \/>\n<em>June 2006<\/em><br \/>\nHow can I legally export data from within Europe?<br \/><br \/><strong><a href=\"article.aspx?a=49\">On the case - May 2006<\/a><\/strong><br \/>\n<em>May 2006<\/em><br \/>\nWhat is the European Commission doing to improve implementation of the Data Protection Directive?<br \/><br \/><strong><a href=\"article.aspx?a=50\">On the case - April 2006<\/a><\/strong><br \/>\n<em>April 2006<\/em><br \/>\nOur inbound customer service department may not be taking enough care on the phone to prevent disclosure of information to unauthorised persons.  I want to write a set of procedures, can you give me some tips?<br \/><br \/><strong><a href=\"article.aspx?a=51\">On the case - March 2006<\/a><\/strong><br \/>\n<em>March 2006<\/em><br \/>\nDo I need to appoint someone to look after privacy compliance?<br \/><br \/><strong><a href=\"article.aspx?a=52\">On the case - February 2006<\/a><\/strong><br \/>\n<em>February 2006<\/em><br \/>\nHow do the UK&#8217;s Data Protection enforcement record and penalties compare with other countries?<br \/><br \/><strong><a href=\"article.aspx?a=53\">On the case - January 2006<\/a><\/strong><br \/>\n<em>January 2006<\/em><br \/>\nI am starting a new business in the UK where I will be collecting data for marketing purposes, by myself and potential affinity partners (some of whom are outside Europe), can you tell me the top 5 things I should be aware of in order to be compliant under data protection legislation?<br \/><br \/><strong><a href=\"article.aspx?a=54\">On the case - December 2005<\/a><\/strong><br \/>\n<em>December 2005<\/em><br \/>\nHow can I protect personal data when outsourcing my processing?<br \/><br \/><strong><a href=\"article.aspx?a=55\">On the case - November 2005<\/a><\/strong><br \/>\n<em>November 2005<\/em><br \/>\nThere seems to be conflicting advice on consumer telemarketing and the TPS. Can you help me to sort out the rules on what I have to do to telemarket to both cold and customer lists compliantly?<br \/><br \/><strong><a href=\"article.aspx?a=56\">On the case - October 2005<\/a><\/strong><br \/>\n<em>October 2005<\/em><br \/>\nMy company is looking to acquire another company with a large number of customers on their database.  What do we have to do to make sure that we can legally contact the customers of the company after acquisition?<br \/><br \/><strong><a href=\"article.aspx?a=29\">On the case - September 2005<\/a><\/strong><br \/>\n<em>September 2005<\/em><br \/>\nWhat are the rules regarding storage of credit card information within an ecommerce application?<br \/><br \/><strong><a href=\"article.aspx?a=13\">Data Protection<\/a><\/strong><br \/>\n<em>17th March 2006 <\/em><br \/>\nJenny Moseley, Director of Opt-4 comments on the latest research for Catalogue &amp; e-business magazine <br \/><br \/><strong><a href=\"article.aspx?a=14\">On the case <\/a><\/strong><br \/>\n<em>April 3rd 2006 <\/em><br \/>\nData protection experts Rosemary Smith and Jenny Moseley answer your permission marketing questions. <br \/><br \/><strong><a href=\"article.aspx?a=15\">Opt-4 wins PhysioRoom.com data advice business<\/a><\/strong><br \/>\n<em>December 8, 2005<\/em><br \/>\nOpt-4 has won the online data collection and permission marketing account for PhysioRoom.com.<br \/><br \/>");