about opt-4

Opt-4 is a data protection and permission marketing consultancy which delivers practical solutions to the problems encountered by marketers struggling to interpret the law.

With a wealth of experience in providing compliance advice to the marketing departments of a wide range of clients, Jenny Moseley and Rosemary Smith, can ensure that your use of personal data does not put your company ­ or your brand name - at risk.

jenny moseley - director Jenny followed the European legislation affecting direct marketing from as early as 1982 in her role as Assistant Vice President and European Circulation Director for the National Geographic Society. Jenny researched and advised on the potential threats to direct marketing from the Data Protection Directive in the early 1980’s whilst serving on the Board of British List Brokers’ Association. From 1992 for a period of ten years, Jenny served as Data Protection Controller for National Geographic’s multiple product marketing programmes, working with internal departments, licensees, joint ventures and subsidiary companies to develop a policy of compliance for the whole of Europe. Jenny was Vice Chairman of FEDMA (Federation of European Direct Marketing) for five years and was heavily involved in the lobbying for self regulation in direct marketing at a European level. Having spent several years as a Board Member for the Direct Marketing Association, Jenny served two years as its Chairman completing that tenure in 2003. Jenny is a regular speaker on issues of data protection, electronic communications privacy regulations, self regulation, distance selling, sales promotion and other European legislation and its influence on international direct marketing, particularly in the publishing arena. Jenny is also Chairman of Jenny Moseley Marketing and Co-director of MSM Marketing Communications.

rosemary smith - director Rosemary began her career in publishing and has been working in the list and data business since 1989. She became involved in the lobby against restrictive data protection in Europe whilst working at the Periodical Publishers Association in the late eighties. She wrote the first guide to the 1984 Data Protection Act for magazine publishers and served on the Advertising Association Data Protection Committee and the Committee of Advertising Practice. Rosemary was later active in the British List Brokers Association (now part of the Direct Marketing Association) and wrote guidance for members on privacy issues. She served on the working party which drafted the list and database rules in the British Code of Advertising, Sales Promotion and Direct Marketing. Rosemary has been a member of the Direct Marketing Association’s Governance Committee for ten years and is currently Chairman of the committee which oversees the mailing/telephone/fax preference services. She is the Chairman of the Direct Marketing Association, has been a Board Member for eight years and is an active member of the FEDMA List Council. She has given regular presentations covering permission based email marketing, privacy, data protection and self regulation to audiences in the UK, Europe, USA, Australia and South Africa. Her other company RSA Direct, offers direct marketing consultancy and list services.