Data Protection Act and Electronic Communications Privacy Regulations Consultants, specialists in permission based marketing and opt-in or opt-out statements. London, UK.

publications and press

'New Data Protection Liabilities & Risks for Direct Marketers' is a practical guide to Data Protection and email law, written by Opt-4 directors Jenny Moseley and Rosemary Smith, and published by Forum Business Media.

It provides the explanations and help you need to keep within the law when processing while still using your marketing leads to best advantage!

Offers you practical help - not legal jargon.
Includes ready-prepared sample forms with professionally worded "opt-ins" and "opt-outs".
Cost and time-effective half the price of a typical data protection seminar and no need for a day away from the office!
Helps you formulate your data protection policy and write your privacy policy.

publications and press

other publications from Opt-4 and press coverage