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Welcome to Opt-4

Find out more about the General Data Protection Regulation (GDPR)

After much deliberation and negotiation the text for the new General Data Protection Regulation has finally been agreed. This much talked about new Regulation will enhance the rights of consumers and change the way that personal data is handled by organisations across the 28 member states of Europe.

Opt-4's Rosemary Smith examines the impacts of GDPR on consumers and what this will mean for businesses.

Newsletter Data Protection Dictionary - opens in new window
Our regular newsletter is designed to keep you up to date with changes in data protection practice and Opt-4 reports and events. Sign up here... Our dictionary of terms that are commonly used in relation to permission marketing and when talking about the data protection act. Read more (opens in new window)...
Data Protection Health Checks Tailored and Online Training
A half day health check will assess your compliance with the Data Protection Act and email privacy laws, uncover principal areas of risk and highlight potential issues requiring further investigation. Find out more... Customised courses, seminars and workshops for marketers on commonly mis-interpreted facets of data protection legislation. Find out more...

DPA360 Online Data Protection Training Course with full auditing suite. Find out more.
Data Protection Audits Data Protection Support Desk
An in-depth examination focuses on pre-defined key areas of risk, from which a clear set of recommendations are provided to minimise the future exposure from non-compliance. Find out more... Answering the questions about how to apply Data Protection and email law and policies that regularly arise in marketing departments which can give rise to costly mistakes. Find out more...

DPA 360